"So what is SNAP! all about? Well we are basically a free magazine supported by a website (www.snapme.ca) and a gallery space (the 'SNAP! Salon'). Our primary focus is on that which is conceived, created and marketed in Montreal by artists, creative minds and young entrepreneurs. As such we cover the products, ideas, art, design, music and photography that are emerging in this city and the people and stories that are behind them."