"A lifestyle-based chronicle of the social scene in the 514. It starts with the premise that at any given time there are a multitude of events, openings, festivals, new resto-bars, spas, fashion happenings etc. To promote these and offer readers a unique point of view on the people and places that make up the scene, the blog covers a variety of these events in an informative, entertaining, multi-format read. The title speaks to being both about the city and a native Montrealer's take on things as he navigates through it."